Sunday, January 24, 2021

Gilding the Lily



 

Or perhaps it would be more appropriate

to designate this dominant new social order

as making a silk purse out of a sow's ear

when a store clerk is called a sales associate

and the municipal garbage collector has

become a sanitary engineer. That these are

important workplace positions to society is

beyond dispute, but one imagines that in the

spirit of everybody being a somebody job

descriptions have become elaborate works of

artifice. More puzzling, however is the new/ish

social importance given to such nebulous positions

in the social order as 'fashionistas', 'influencers'

public relations marketers, social stylists etc.

the list seems endless just as those part of

celebrity culture does in a narrow, egotistical

world addicted to flash and glamour, masses

yearning to become special, recognized as

taste-guiders and -makers, intellectually adrift

values-inconsequential, facade is all that matters.



No comments: