Monday, April 16, 2018

Individualism

Not too many dull moments, always
something to anticipate as the world
of tomorrow surges its way into our
consciousness, true marvels of ingenuity
where enterprise and invention labour
to benefit the world's consumers - and
they are (almost) everyone. Imprinted 
within our shared subconscious is that 
timeless urge to discover products not
hitherto known to exist but which now
instantly transform our lives as we gain 
untold control of all that matters; material 
gain augmented with the conceit of
inclusion. Convenience and contact that 
in brilliant and manifold manifestations
enrich us, invariably leaching away any
semblance of value judgement much
less independent thought as we grasp 
the reality that we cannot exist as 
meaningful creatures of any social
environment if we deign not to do as 
others, the symbolism of discernment
attitude of entitlement to rank among
the cognoscenti of acquired brands; the
irresistible goal to set us apart and above
those whose insensibility to the impulse
to gather and to preen marks them as
pathetic nonentities we would not become.


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