Hallowed Hollow Esteem

No mere commodity to be devalued
by any, social capital is an integral
part of our public persona as much as
it is an instrument of personal pride and
self-assurance. Once the display of
personality was the precinct of the wealthy
the socially connected, the powerful and
the celebrity class attracting attention
admiration and awe for having risen
from among the pedestrian clay for
inheritance, charisma, political clout
and power bestows on its holders an
aura of greatness difficult to define
since it is but an aura and nothing more.
Ah, the bewilderment of those in the
greater aggregate interpreting aura as
entitled admiration yearning for their
own place in the warming sun of public
acclaim. Enter the magic of the Internet
and all that was rare has become common
aspirational and open to all. Simply
synthesize the attributes of stardom
and claim them for one's own. Readily
accomplished in the fantasy world of
social media where frankly casual
admissions of superiority are channelled
eliciting attention and approval and 
lo and behold another star is born
shining high on the firmament of ego.